Wednesday, 12 July 2017

Facebook To Start Displaying Ads In Facebook Messenger

Many people may not be familiar with Facebook ads because not everybody that uses Facebook knows exactly all about the platform the make use of on daily basis. This article might come as a surprise to those that doesn't while to those that know exactly what am talking about would not be surprised at all because Facebook ads have been there for a quite a long time.

The king of social media "Facebook" is working to bring on bringing ads into its own-brand chat app, Facebook Messenger. The ads will show inside the home screen of messanger were you see your recent chats currently. The look of ads will be tightly integrated into the design of the app so that they don't stand out too much, but the amount of vertical space they take up (which is roughly equivalent to three chats) will definitely not go unnoticed, as you can see from the below screenshots.

Coupled with the update, Facebook added that Messenger users worldwide could be seeing ads within the next few weeks. However, the full rollout may take until the end of the year to conclude, so if you're lucky you'll have that long to get used to the idea. Testing for this feature actually begun in January, but only in Australia and Thailand have it running.

Facebook expects most ads in Messenger to lead to opening conversational threads inside the app, either with a human or a bot. That said, companies are free to direct you to external destinations such as their websites once you tap on an ad.

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